I’ve been a solopreneur for about five years now. And for 5 years I’ve purposely ignored all the expert advice to stay connected to my audience by creating a strong online presence. Cultivate a huge email list and then email them every day! Instagram 3x a day! And my favorite; create a Facebook group to stay engaged!
Literally just typing that makes me want to crawl back into bed and call it quits for the day.
I leak energy just thinking about it.
And yet, even though I made the conscious decision to not do any of those things, I always felt like I really should. Yep, I’ve been ‘shoulding’ all over myself about this! I’ve even given into that self-induced pressure and tried (unsuccessfully) to do several of these things at various points, and my motivation never lasted for more than a week.
It’s not because I don’t want to stay connected to my tribe, or attract more amazing clients to work with, or share my opinions and ideas, it’s that I’m at my best when I’m engaged in real conversations and speaking; not writing.
I’ve known this about myself for years. And I’m certainly not alone. It’s actually one of my favorite Myers-Briggs fun facts to talk about. Most people know that your preference for extroversion and introversion indicates how you recharge. Those with a preference towards extroversion get their energy from being around others and engaging in the outer world, while those who prefer introversion like to be alone with their thoughts and do quiet introspection. But most people don’t know that extroversion and introversion also indicates how you process your thoughts.
Extroverts process out loud while talking, while introverts process through quiet reflection and writing.
So as an extrovert, this literally means that I have to talk out loud to process my thoughts. I can write them after I process, but that doesn’t work for things like blogs because for me, sharing my ideas and opinions with you all happens in the moment and isn’t something I can script. It’s also when I’m the most creative and intuitive.
I’ve been able to own and integrate this part of myself in other parts of my life: always finding jobs that require me to teach or be in the front of the room and responding to a friend’s long email with a phone call rather than a long reply back for instance.
But I was stuck with how to apply this to my business. And then one day it hit me. I already use a voice memo app called Voxer with my clients. I love it because they can either type or talk to me, depending on their preference, and I can talk back! It’s taken so much pressure off of me and allows me to respond quickly and much more profoundly than I would if I had to type out my reply. So why not use it rather than forcing myself to create an online presence?!
And that’s how this idea was born. Instead of forcing myself to write a blog post each week or post on social media, I now send out Voxer messages! They are not scheduled and it’s just me talking to you when I’m hit with a strike of inspiration. They aren’t scripted or even edited and I’ve had way more enthusiasm and creativity since I’ve started sending AND my clients are getting better results because I’m able to share helpful stories and examples that keep their learning going in between our sessions. It’s a total win-win.
At this point you might be saying, “Uhm but Stacy, I’m reading this in my inbox in the form of an email that came directly from you.” Yes, you are! I own that my strength isn’t writing, but understand that for a lot of you the way you like to learn is through reading. And so I’ve enlisted the help of my amazing assistant, Megan, who is taking my Voxer messages and transcribing them and sending them to you!
You guys, it feels so good to not only own who you are but find ways to express yourself that feels right and easy.
If my story resonates with you, reply back via email or Voxer with a “Yes!” and if you’re up for it tell me how you relate to my story? What parts of your communication style are you ready to own and what’s your first step in doing so? I read every email myself.
And if you want to join my Voxer group, find me and say hello by clicking here: https://web.voxer.com/u/stacy_campesi